Every summer some of the most creative young minds in the world converge on Cannes for the Young Lions competition. Sponsored by Getty Images, this yearly competition pits creatives from around the globe against each other to ideate, write and design an entire campaign, in only 24 hours.
To help get the creative juices flowing, I worked with our Sr Designer to brand the competition from initial invite all the way through on-location signage. We wanted to keep everything empowering, motivational and fun that would be light-hearted and give competitors something to think about.
In the end, we planned, concepted, and delivered an immersive and consistent brand experience for the participants that stretched from their initial invite through the end of the competition. The branded elements we created were used throughout the competition, and highlighted by a series of media outlets as an example of the “new face” of Cannes Lions.