In the summer of 2017, eBay asked my team at Feed Communications to create a simple, but impactful, online experience to help promote their upcoming sale of the three rarest Wonder Woman comics in history. Expected to sell for more than $1M, the simple sale of these items on eBay (as opposed to a traditional auction house) was groundbreaking. And that doesn’t even begin to touch on the unprecedented nature of the books themselves.
The key piece of content that we created was a web video that centered on an interview with the comic seller. Working with him, and an outside vendor, I was able to interview the seller and gather the necessary clips to build the story of the book. Then, utilizing a production company based in Seattle, WA, we create an enthralling visual story of the sale, the non-profit that was receiving part of the profits and Wonder Woman herself.
I was the CD on this campaign, overseeing the video production, site creation, and banner design (plus handling all the writing personally). These assets sparked a wave of earned media mentions from well-known outlets including CNET, Mental Floss, The Hollywood Reporter, The Toronto Star, and more.
And, in the most important measure, the sale broke records for female-led comic books and exceeded everyone’s expectations.